Bliw supports the Pink Ribbon Bliw supports the Pink Ribbon 9/14/2011 4:07:00 PM

Popular Bliw soap has been given a completely new design this year to benefit the fight against breast cancer. For every Bliw soap that is sold during the month of October, SEK 1 will be donated to the Swedish Cancer Society’s Pink Ribbon campaign. The new Bliw bubble’s packaging is characteristic pink and adorned with the seal ‘When you buy Bliw you support the Swedish Cancer Society with SEK 1.’


Breast cancer is the most common form of cancer among women in Sweden and the number afflicted is growing steadily. As many as every ninth woman will contract breast cancer at some stage in her life. By buying Bliw’s campaign soap you can help science attain even greater achievements in cancer research. And by displaying the soap in the bathroom, you will help remind people how important it is to regularly examine their breasts, helping both yourself and others in the fight against breast cancer.

”Every ninth Swedish woman will suffer from breast cancer at some stage during life. Supporting the Swedish Cancer Society’s Pink Ribbon campaign is therefore a vital undertaking for us. It is important that breast cancer research continues and by coming together to contribute we will reduce the challenges and improve the results,” said Lisbeth Hammar Claesson, product manager of Bliw in Sweden.

About Bliw
Launched in 1968, Bliw was the first liquid soap on the Swedish market. This popular product, manufactured in Falun, has become a household item in many Swedish homes thanks to its Nordic fragrance concept and stylish design. The soap contains refreshing sea buckthorn and moisturizing ecological sugar beet extract and is gentle on the skin as well as on its source of inspiration – the beautiful Nordic nature.

Bliw’s Pink Ribbon bubble is priced at SEK 12/150 ml and will be available at supermarkets and convenience stores from October 1, 2011. Read more at

For information and press photos conact:
Charlotte Wennström, Star Public Relations, tel: +46 8-545 298 75, email:

For additional information contact:
Lisbeth Hammar Claesson, Cederroth AB, tel: +46 8 -590 963 39, email: